While augmented reality is definitely a well-developed technology that seamlessly integrates digital reality with real-time perceptions of our surroundings; brand building through augmented reality development is an idea that companies and corporations are slowly waking up to. Augmented reality can definitely benefit your brand in various ways. Read further to know how.
When you have a product to sell; augmented reality can enhance your customer’s perception of the product with strategic placement in real environments. This has worked for the benefit of the fashion and retail industry in more ways than one. For example; augmented reality can help consumers virtually place an item of furniture in your store in their own home for an enhanced visual trial of the product without actually taking the product home. (more…)